Serious Marketing Strategy:
Purpose
Designed For Impact
120-Minutes + 30-Minute Q&A
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The first hour will cover the fundamentals of purpose-driven marketing: How to build trust and promote your cause authentically. We'll explore how storytelling creates the impact that drives action and builds community.
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Learn how to define your organisation’s mission through messaging, promote its value, find your position in a crowded sector, and turn strategy into action—even with limited resources and budget constraints.
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The final hour will pull together clear action plan covering The Ten boxes to tick: Know your goals, write your strategy, list your priorities, pick your team, identify your audience, define your messaging, set your timeline, choose your platforms, allocate your budget, and create your content.
This workshop guarantees a solid strategic grounding in marketing for your purpose-led business where messaging is critical to the marketing of your mission.
In this concise two-hour (+ Q&A) session, participants gain practical tools and insights developed through extensive, real-world marketing and advertising work with NGOs, Not-for-Profits, public sector, and community-led organisations.
Blending presentation, exercises and Q&A, this engaging workshop explores how to define your organisation in a crowded sector, craft messages that resonate, and understand the value of content that connects.
Book a Free 30-Minute Assessment with your Workshop Facilitator to ensure you choose the right workshop for your business.
Click here to read Workshop Testimonials.