Serious Marketing Strategy:
Purpose
Designed For Not-for-Profits
120-Minutes + Free 30-Minute Q&A
-
The first hour will cover the fundamentals of purpose-driven marketing: How to build trust and promote your cause authentically. We'll explore how storytelling creates the impact that drives action and builds community.
-
Learn how to define your organisation’s mission through messaging, promote its value, find your position in a crowded sector, and turn strategy into action—even with limited resources and budget constraints.
-
The final hour will pull together clear action plan covering The Ten boxes to tick: Know your goals, write your strategy, list your priorities, pick your team, identify your audience, define your messaging, set your timeline, choose your platforms, allocate your budget, and create your content.
Building marketing capability in your organisation, charity, or purpose-led business.
Blending presentation and Q&A, this workshop explores how to define your organisation in a crowded sector, craft messages that resonate, and understand the value of content that connects.
In this concise two-hour (+ Q&A) session, participants gain practical tools and insights developed through real-world work with NGOS and volunteer and community-led organisations.
Participants receive a wall chart to apply their tactics and reference for future actions.
Kit offers a free 30-minute video call to answer your workshop questions. Book today to ensure you choose the best workshop to grow your business.