Serious Marketing Strategy
Designed for Business Growth
About This Workshop
By balancing strategic thinking with practical execution, this workshop equips participants with the framework to develop custom marketing strategies that deliver on their business goals.
Facilitator Kit Lawrence has optimised the delivery for in-person and online, accommodating those based in remote locations or unable to attend on-site.
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Master the Marketing Strategy Framework: Purpose, Scope, Goals, Priorities, Engagement, KPIs
Develop a Tactical Plan: Action, Audience, Messaging, Timeline, Platforms, Content, Resource, Budget
Learn the methodology for Optimising Results: Baseline, Findings, Learnings, Recommendations
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Strategic clarity: Establish focused marketing direction and priorities
Marketing capability: Confidently develop and manage marketing initiatives
Campaign effectiveness: Design and implement results-driven campaigns
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4-hour in-person workshop or 120-minutes online session—with an optional pre-workshop assessment.
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Interactive in-person or online training using discussion, real-world case studies, and guided exercises.
Participants apply concepts directly to their own business, creating a personalised marketing strategy outline that includes resource requirements, implementation timeline, and budget allocation.