Serious about your business? You need Serious Strategy.
I’m Kit Lawrence — an award-recognised marketer and brand strategist. I work with business owners to uncover their purpose, define their position, and communicate their value in ways that truly resonate.
As Director of Serious, a strategy and content agency based in Whanganui, a UNESCO City of Design, I help organisations turn ideas into impact through story-driven strategies and purpose-led marketing.
I developed my Serious Marketing Strategy workshops to bridge a common gap many small (and not-so-small) businesses face: understanding how strategic marketing drives meaningful, measurable growth.
It’s not just about creating content — it’s about creating purpose, clarity, and momentum.
For those who don’t have capacity for a full-time role, I’m the marketing resource you need, when you need it. Whether in brand development, creative services, or social media marketing.
No agency overheads. No agent. Just serious, strategic support tailored to what matters most to you.
“Kit was such a value add to our team and we thoroughly enjoyed working with him. He is incredibly passionate about the work he does and is always up for a challenge.
He proactively adapted his working styles to fit within our organisation's approach, he communicated effectively and worked within our tight timeframes, all with a smile on his face.
Kit demonstrated a deep care for the work at hand and the audiences it served. He dove deep and delivered impactful mahi.”
– Ocean Design
Serious marketing delivers the goods—whenever and wherever you need.
